On March 31, 2017, AkzoNobel, a member of BRAG, announced the launch of an online tool that uses e-certification to monitor the biobased content of products. Companies that sign up to use the online platform will be able to exchange biobased material certificates for everything from base ingredients to finished products. The online tool eliminates the need for separate, external biobased certifications at various points along the supply chain by allowing companies to transfer the certificates electronically. According to AkzoNobel, tracking the exact amount of biobased raw materials used throughout the value chain will enable producers and consumers to purchase more sustainable products and move towards a more circular economy. AkzoNobel partnered with Advanced Biochemical (Thailand) Co., Ltd. (ABT) and EY on the project, which is currently in the pilot phase, to encourage transparency and sustainable chemistry.