The Biobased and Renewable Products Advocacy Group (BRAG) helps members develop and bring to market their innovative biobased and renewable chemical products through insightful policy and regulatory advocacy. BRAG is managed by B&C® Consortia Management, L.L.C., an affiliate of Bergeson & Campbell, P.C.

By Lynn L. Bergeson

On June 4, 2018, Proctor & Gamble (P&G) announced the launch of Downy’s first plant-based line of fabric conditioner. In addition to powering the manufacturing process completely with renewable wind powered electricity at a zero-manufacturing waste to landfill facility, the product formula includes 70 percent biobased ingredients and the bottles are made from 25 percent post-consumer recycled content.  The 70 percent claim has been certified through the U.S. Department of Agriculture (USDA) BioPreferred program, which provides third-party verification of a product’s biobased content. This program was created by the 2002 Farm Bill and expanded by the 2014 Farm Bill to increase the development, purchase, and use of biobased products.