The Biobased and Renewable Products Advocacy Group (BRAG) helps members develop and bring to market their innovative biobased and renewable chemical products through insightful policy and regulatory advocacy. BRAG is managed by B&C® Consortia Management, L.L.C., an affiliate of Bergeson & Campbell, P.C.

On April 1, 2016, The Plastics Industry Trade Association's SPI Bioplastics Division released a new report explaining and defining bioplastics. The report, Bioplastics Simplified: Attributes of Biobased and Biodegradable Products, educates consumers on the U.S. Federal Trade Commission's (FTC) Guides for the Use of Environmental Marketing Claims (Green Guides), and what this means in terms of claims that companies make about the origin and degradability of their products. The report discusses the difference between partially and fully biobased or biodegradable plastics, and discusses the environmental benefits of each type. Current industry progress and goals are also covered, from the current 30 percent bioplastic based PlantBottle™ developed by the Coca-Cola Company, to the eventual goal of a 100 percent biobased bottle.


 

The Federal Trade Commission (FTC) announced in a September 14, 2015, press release, "FTC Sends Warning Letters about Green Certification Seals," that it sent warning letters to five providers of environmental certification seals and 32 businesses using those seals, "alerting them to the agency's concerns that the seals could be considered deceptive and may not comply with the FTC's environmental marketing guidelines." FTC states that environmental certification seals are intended to help consumers tell whether a product has the environmental attributes it claims. FTC cautions that environmental seals "can inadvertently deceive consumers by conveying more than a marketer intends." FTC's Guides for the Use of Environmental Marketing Claims (Green Guides) include guidance intended to help marketers avoid this issue. More information regarding the press release is available in Bergeson & Campbell, P.C.'s (B&C®) memorandum FTC Green Guides: FTC Sends Warning Letters Concerning Environmental Certification Seals.