The Biobased and Renewable Products Advocacy Group (BRAG) helps members develop and bring to market their innovative biobased and renewable chemical products through insightful policy and regulatory advocacy. BRAG is managed by B&C® Consortia Management, L.L.C., an affiliate of Bergeson & Campbell, P.C.

By Lynn L. Bergeson

On January 8, 2019, Nouryon, a Biobased and Renewable Products Advocacy Group (BRAG®) member, announced the official launching of the Imagine Chemistry challenge. A program focused on startups, scale-ups, university spin-offs, and other new comers in chemistry, the challenge aims to increase developing business’ opportunities to collaborate in the commercial adoption of green chemistry. In the 2019 edition of the challenge, Nouryon is seeking solutions to five areas:

  • Sustainable bio-based surfactants for everyone;
  • Label-free chemistries;
  • Sensing in demanding chemical environments;
  • Performance-boosting nanoparticles; and,
  • Pushing frontiers of chemical innovation.
Interested parties can submit their ideas online and receive expert feedback until March 8, 2019. In May 2019, 20 finalists will be selected for a three-day event at Nouryon’s research and development and innovation (RD&I) center in the Netherlands. These finalists will get an opportunity to work with experts and business leaders at the RD&I center to further develop their ideas into a joint value case.